Located in the historic Leimert Park neighborhood of Los Angeles, the Fernando Pullum Community Arts Center empowers local young people in South Central LA by providing quality performing arts instruction to them at no cost. I was thrilled to update their existing graphic identity with the aim of better representing the incredible joy, kindness, and determination shown by the people who support the center and the youth they serve.
Early hand drawn sketches for the logo allowed me to quickly involve important stakeholders in the design process.
The logomarks are funky and off-beat, strongly inspired by the exuberant mid-century Jazz covers of Jim Flora. Fernando Pullum is a trumpet player, so it was crucial to include his instrument in the design. The color palette also looks to jazz history, derived from classic Blue Note jazz albums. Through historical references, the brand nods toward the vibrant diversity and rich culture at the Center.
Fernando Pullum Community Arts Center
Brand Identity | 2019